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Sources: Zuckerberg agreed to a name change after years of staff complaints and research showing a "brand tax" on apps with the "from Facebook" label (Salvador Rodriguez/CNBC)



Salvador Rodriguez / CNBC:

Sources: Zuckerberg agreed to a name change after years of staff complaints and research showing a “brand tax” on apps with the “from Facebook” label  —  – Employees have used the term “brand tax” to refer to the negative impact of Facebook on its other brands.




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