Film and Music Electronic Magazine

Roland’s New Retail Experience Lets You Control the Lighting, Audio and Video In-Store –

While the in-person shopping experience has suffered greatly since the onset of the coronavirus pandemic in 2020, Roland is looking to change the way shoppers experience their products.

The key to the legendary electronic music instrument manufacturer’s experience is their aptly-named Audience Specific Experience (ASX), which allows the stores to be tuned to customers’ liking the press of a button. The audio, video, and lighting are adapted to fit customers’ needs, allowing them to further immerse themselves throughout their visit. In addition to the ambiance upgrades, Roland has product experts on-site to assist with questions, hands-on demonstrations, and more. 

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