Fifty Shades Of Grey Actress Dakota Johnson Explains Why We Shouldn’t Call Vibrators ‘Sex Toys’

In fact, Dakota Johnson has become both a creative and investor for Maude, a company with a sleek eye for design that is creating inclusive products for couples of all genders and ethnicities. The company’s next step seems to be tackling the stigma of sex toys, with Johnson herself remarking to InStyle that the products the company is creating, including vibrators, are more intimacy “tools” than anything else.