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Twitch Launches Incubator Program and “Livestream Playbook” to Reinvest In Music Creators – EDM.com

Amid an embattled relationship with creators and music industry stakeholders, Twitch is looking to reset the clock with The Collective

According to the Amazon-owned streaming platform, The Collective is aimed at coaching artists to get the most out of livestreaming in the midst of what it calls a paradigm shift in music.


According to Music Business Worldwide, the program has three distinct segments: “The Livestream Playbook for Music,” “Invite-Only Collectives,” and “Ongoing Backing From Twitch.” Acceptance into The Collective is based on Twitch’s decision regarding each artist’s application.




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