Riviera Travel launches maiden river cruise radio advertising campaign
Riviera Travel has rolled out its first ever radio advertising campaign.
The river cruise and tour operator is running the ad campaign during the current Wave period.
The campaign, titled ‘time to catch up’, invites holidaymakers to join a Riviera cruise and savour the finest local cuisine, spacious onboard suites and cabins, and destination insights provided by expert guides – all included in the price.
The adverts are voiced by actor, Anthony Head, and are running on Classic FM.
A complementary video ad has also been created, supporting a digital campaign across Facebook, YouTube and Google.
Sarah Fowler, head of brand and acquisition at Riviera Travel, said: “Our campaign aims to bring to life the amazing experiences guests can enjoy, reminding them just how special travel can be and tapping into that desire to catch up with the world again.”
“The trade have been brilliant to work alongside during the past couple of years, and we’re so grateful for the support we have continued to receive..”
Riviera Travel’s river cruises start from £929pp and cover itineraries including the Douro, Seine, Rhine, Rhone and Danube.