Have you heard the one by Jerry Seinfeld about the invention of the Pop-Tart? If not, you’re in luck because the comedian has inked a deal with Netflix to turn his stand-up joke about the iconic breakfast pastry into a full-blown movie. The Seinfeld co-creator will star in Unfrosted, the streamer’s upcoming film about the creation of Pop-Tarts. He’s also slated to both direct and write the deliciously bonkers project.
In a statement to Deadline, Seinfeld revealed that the impetus of the movie came to him in the midst of quarantining. “Stuck at home watching endless sad faces on TV I thought this would be a good time to make something based on pure silliness,” he said. “So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”
That Netflix special is just one of many of Seinfeld’s headlining projects on the streamer, including Jerry Seinfeld: I’m Telling You For the Last Time, Jerry Seinfeld: 23 Hours to Kill, Jerry Before Seinfeld, and all six seasons of Comedians in Cars Getting Coffee — the latter of which he confirmed was finished in May 2020.
Meanwhile, the Pop-Tarts bit, which the comedian dissected for The New York Times, starts like this: “How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?”