There’s one final Transformers product that was revealed though. This is a big one though that Kevin Smith got to show off during Hasbro Pulse Fan Fest. Hasbro licensed a toy from Robosen Robotics and it’s so freaking awesome. The pay off is the Optimus Prime Auto-Converting Programmable Advanced Robot – Collector’s Edition. This collector’s item costs $699, but it can be controlled via voice commands or a mobile app and can move, transform, and more! This thing looks so sick! The figure stands at 19” tall, has 80 sound effects, has a built-in rechargeable battery, comes with a premium travel case, and so much more. This is definitely worth checking out to see how cool it is.